Kerstin Akerstedt is a recognized Senior Consultant in Sweden specialized in Strategic Marketing and Branding. Kerstin’s career includes more than forty years of experience from major Swedish corporations like telecom company Telia, TV channel TV4 as well as Pripp’s Breweries, now part of the Carlsberg Brewery. She has been serving as Marketing Director crafting the companies’ strategic vision to achieve their business goals and launched many brands in the marketplace. Kerstin has also being running her own consultancy for many years.
Kerstin holds a Master of Arts from the University of Stockholm and a Bachelor of Business Administration from the Stockholm School of Economics. She has also been a board member of a number of Swedish companies and organizations.
“As Chairman of Project Playground I am very happy to see how Project Playground continues to grow. We opened our second center in Gugulethu in 2015 and now we have opened The Play on Wheels activities for disabled children there. It is my hope and ambition that Project Playground will serve as a pedagogical model for after school services in the disadvantaged communities outside Cape Town.”
Frida Vesterberg is the Co-Founder of Project Playground and has since its inception in 2010 acted as the Director in South Africa. She has been residing in Cape Town since 2005 and been on a number of voluntary positions since then, amongst others LoveLife, the SPCA and Somerset Hospital.
Frida studied at University of Stockholm and University of Umea; Political Science, Human Rights and International Relations before she decided to relocate to Africa.
“I am incredibly grateful to be part of Project Playground, as I believe that it is every adult’s responsibility to shape and develop this world in a responsible and sustainable way. It is not acceptable that so many children live under circumstances below basic human dignity – how do we expect them to grow up to be functional citizens if their needs are not being met by a parent, institution or government? Project Playground’s pledge to the children in the communities where we work is to provide a safe platform where they are encouraged to dream, pushed to accomplish, supported on their journey, and acknowledged for their achievements. We believe in a society where everyone can and shall contribute, and this can only happen through education, opportunities and empowerment.”
SVP and Business Leader of The Apprentice Valley Group of Companies. Prins established the group in 2013 with a vision of being the irrefutable leader in the pan-African digital and mobile VAS industry.
Prins is also the Director of Securi-tech SA (Pty) Ltd which has grown to become Southern Africa’s largest prepaid voucher manufacturer working with leading operators in the countries in which it operates and employs 1200 people. Prins holds a Master of Business Administration and Bachelor of Technology Public Relations, majoring in Communication Science.
Apart from sitting on Project Playground’s Board, Prins is also a trustee of Youth Entrepreneurship Fund, which is designed to promote youth led businesses by providing grant funding and business development programmes.
“I have drawn a lot of inspiration through one of the greatest leaders of all time Dr. Nelson Mandela. Being one of the sons of his land I have come to appreciate his teachings. They say you haven’t learnt until you have shared the lesson and that is why being on the board of project –playground is important to me. In one of his letters to his friends when he was in Pollsmoor Prison in 1985, Mr. Mandela stated “I have the most pleasant recollections and dreams about the Transkei of my childhood, where I hunted, played sticks….” . It is vital to note that the games we play in our childhood will bring a positive attitude even later in life.
With the global focus now being to achieve academically, urbanization and the digitalization of almost everything, we might rob our children the best joy in life -which is playing outdoors in the sun. Mr Mandela had also stated that “There can be no keener revelation of a society’s soul than the way in which it treats its children…. “We need to give our children the freedom and joy which play presents and through this, the society can be viewed in a favorable light.”
Prins Mahlanga, South Africa
Lorella Campi is now involved in philanthropic endeavours after having worked as Responsible of External Relations and Events Organizations at the Modern Archive at the Architecture Department of the Università della Svizzera Italiana in Switzerland. Besides being a Board Member of Project Playground, she collaborates with other no-profit organisations: FAI Fondo Ambiente Italiano (promotes a tangible culture of respect for Italy’s natural heritage, art, history and traditions); AFS-Interculture (educational organisation, promoting intercultural learning through student exchanges in the whole world) and Banco Alimentare (promotes the collection and redistribution of surplus food to people in need).
Lorella has studied foreign languages at University of Milan, she speaks Italian, English, French, Spanish and Russian. She lives in Italy, she is married and has one son and one daughter. Lorella is part of Project Playground since 2010 as one of the Board members. She strongly believes and shares Project Playground aims and purposes.
“My hope is to reach as many children as possible in the townships and give them the opportunity to hope and build a better future and also to succeed in having Project Playground as sustainable as possible.”